Digital advertising has become one of the best ways to grow a local business or a small business rapidly, because of the ability to target demographic and geographic audiences.
A small business without a digital advertising strategy is like a ship with no captain.
Not sure why or where to begin? More than two billion people are expected to make their purchase online by 2021. This huge figure includes both products and services by local businesses.
Looking at numbers alone, there is a large audience online that your small business can tap into. With the right digital advertising strategy in place, your business can truly experience an increase in results, whether that’s sales, leads or services.
As a business, we all start out with one goal: GROWTH. In order to do that, business owners need to make people aware of their brand, products and services. To get their product or service in front of their target audience, they need digital advertising strategies.
The question is always, which platform do I begin with? Perhaps the best answer is the one that best fits the vision and goals of the company.
Here are some of the best digital marketing for small and local businesses, but the overarching key-point is here is that you want your strategy to align with your goals.
1. Email Campaigns
Email Campaigns need to be a must for small business advertising campaigns. As they are a cost-effective sometimes FREE way to re-engage with your subscribed audience and offer new promotions. You can also send out email newsletters to keep your audiences subscribed and entertained. How do you begin? Place an opt-in form on your website so potential customers will know the latest updates about your company. These sign-ups are usually integrated into websites courtesy of email service providers. If you need help setting up your opt-in page/pop to collect email, please reach out to Lavish Marketing!
But what about those businesses that do not have a website of their own? Can they still use this type of campaign?
Of course. All they need to do is use their Facebook page. If they already have an email list, then they can pair it up with their Facebook page to start a marketing email campaign.
2. PPC (Pay-Per-Click)
PPC ads have become a common and resulting digital advertising strategy, but they can also be a bit pricy if not set up correctly. In short, PPC allows your website to rank in the top paid search engine results for certain keywords people are searching on Google. For example, you own a beauty salon, you can come up when someone 5 Miles from your location googles “salon near me”, and boom you have a new client.
If your business is using keywords that are considered popular (and other businesses are competing for them), then get ready to spend some top dollar for it. But if you want to avoid that and still use PPC effectively, you can always use the more affordable longtail keywords.
Longtail keywords offer more options so you can find words that are cheaper and much more suited to your budget.
Want to be a step ahead of your competition? Use video as your ad format, based on a recent study by IAB’s 2019 Video Advertising Spend Report, video ad spend continues to grow. In fact, it has increased up to 25% this year. And also, 86% of marketers worldwide use video ads for their PPC campaigns. That’s how effective a video truly is. Need help creating a video to advertise? Contact the top premier marketing agency, Lavish Marketing.
3. Content Marketing
Content marketing is also another great way to drive traffic and engagement. In this type of campaign, you can use any relevant content. Depending on your style, you can content market with blogs, videos, and it will be driven by keywords.
The primary driving force for your content is your blog post. So each post needs those quality longtail keywords that will drive traffic and leads. The key is to come up with and use great keywords. You can come up with these on your own, or you can use SEO tools for finding great keywords.
4. Social Media
Social Media offers an unmatched platform for businesses to grow organically and paid. Why? Because you can reach almost anyone on social media these days, most people tend to be on their phones 3-4 hours a day. For social media outreach to work, you need to have the willingness to invest in it. We recommend setting apart an advertising budget to help you accomplish your goals on social media.